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Recent Blog Posts
The Evolution of Aesthetic: Why Polished Content Isn’t Always Better
Once upon a time, every brand on social media aimed for perfection: flawless lighting, pristine graphics, and curated captions that sounded like they were written by a PR team (because they were). But in today’s digital world, that hyper-polished look is starting to feel… well, inauthentic. At Valiant 3…
Posted on April 16, 2025
The Power of Disruptive Storytelling: How Marketers Can Stay Relevant in an AI-Driven World
Are your go-to marketing tactics starting to fall flat? You’re not alone. As AI rapidly changes the landscape, staying relevant requires more than just keeping up—it means standing out. So how do you break through the noise and actually connect? Enter: Disruptive Storytelling. At Valiant 3 Communications, we’re always…
Posted on April 9, 2025
The Rise of Employee-Generated Content: Why Your Team is Your Brand’s Secret Weapon
The Rise of Employee-Generated Content: Why Your Team is Your Brand’s Secret Weapon Consumers today are increasingly rejecting overly polished corporate messaging in favor of authenticity. Brands that foster genuine connections are the ones that stand out. One of the most effective ways to showcase this authenticity is through…
Posted on April 2, 2025
The Power of Women in Branding: Lessons from Women’s History Month
Throughout history, women have played a pivotal role in shaping the branding landscape, infusing it with creativity, authenticity, and inclusivity. As we celebrate Women’s History Month, it’s essential to recognize and learn from female-led brands that have not only disrupted industries but also championed inclusive storytelling. One such brand…
Posted on March 26, 2025
Why Your Brand Needs a ‘Luck Factor’ – Creating Viral, Shareable Content
St. Patrick’s Day may be over, but let’s be real…you still need a little luck when it comes to getting noticed online. While some brands seem to magically go viral, the truth is that success in digital marketing isn’t about four-leaf clovers. It’s about strategy, timing, and understanding what…
Posted on March 19, 2025
Marketing Madness: What March Madness Teaches Us About Brand Engagement
Every year, March Madness captivates millions of fans, creating a frenzy of excitement, competition, and engagement. While basketball teams battle it out on the court, brands scramble to capture the attention of audiences glued to their screens. The tournament isn’t just a showcase for elite athletes—it’s a masterclass in…
Posted on March 12, 2025
The Instagram Growth Myth: Why Posting Three Times a Week Isn’t Enough
Many business owners, content creators, and social media managers believe that posting three times a week is enough to see steady growth. However, if you’ve experienced stagnant engagement and limited reach, there’s a reason—Instagram’s algorithm rewards consistency and volume. To grow effectively, you need to rethink your content strategy,…
Posted on March 5, 2025
Why Brand Voice, Storytelling, and Identity Matter in Marketing
Every marketer wants their brand to be remembered, but what truly makes a brand stand out? Beyond great products and services, the real differentiators are brand voice, storytelling, and identity. These three elements work together to shape how audiences perceive, connect with, and remain loyal to a brand. A…
Posted on February 26, 2025
Email Blasts in 2025: How to Stand Out in a Crowded Inbox
Email marketing continues to be a powerful tool for businesses, but in 2025, generic eblasts won’t cut it. With inboxes flooded daily, standing out requires compelling content, strategic timing, and engaging formats that capture attention instantly. Here’s how to make your eblasts more effective and ensure they don’t get…
Posted on February 19, 2025
Planning for Spring: How to Prepare for Your Next Big Event
Spring is just around the corner, and it’s the perfect time to start preparing for your next big event. Whether it’s a corporate conference, a charity gala, or a community gathering, successful event planning requires time, attention to detail, and strategic thinking. In this blog, we’ll walk you through…
Posted on February 12, 2025
Top Event Trends to Know in 2025: Elevating Experiences with Innovation and Impact
The events industry continues to evolve at a rapid pace, and staying ahead of emerging trends is critical for creating dynamic, impactful, and engaging experiences. As we move further into 2025, here are the top event trends that will shape the industry and elevate experiences to new heights. 1….
Posted on February 5, 2025
Mastering LinkedIn Newsletters: The Ultimate Guide to Amplifying Your Marketing Strategy
LinkedIn has become a powerful platform for marketers looking to engage with a professional audience, and one of its most underutilized features is the LinkedIn newsletter. If you’re eager to learn how top marketers are attracting hundreds of thousands of subscribers and converting them into leads, this is for…
Posted on January 29, 2025
The Importance of Community Engagement in Your Digital Marketing Strategy
In the ever-evolving world of digital marketing, businesses are constantly seeking new ways to stand out and build meaningful relationships with their audience. One strategy that has become increasingly important over the years is community engagement. Building and nurturing a strong, active community around your brand is essential for…
Posted on January 22, 2025
Spreading Holiday Cheer: 2024 Holiday Toy Drive Recap
On December 21st, 2024, The Bus Stops Here Foundation hosted its annual Holiday Toy Drive, continuing our cherished tradition of spreading joy and support to families across Pittsburgh. This year, we were honored to serve approximately 300 families, thanks to the incredible generosity of our partners, volunteers, and donors….
Posted on January 15, 2025
5 Marketing Must-Haves for 2025: Embrace the Future with High-Impact Strategies
As we head into 2025, the marketing world is brimming with new opportunities to captivate audiences, foster brand loyalty, and drive growth. Whether you’re leading a marketing agency, collaborating on campaigns, or charting your path in the industry, here are five key focus areas guaranteed to inspire and excite….
Posted on January 8, 2025
Crack the Code: LinkedIn Posts That Dominate and Drive Results in 2025
When it comes to LinkedIn, simply being present isn’t enough. It’s about showing up with purpose and strategy. As a boutique marketing agency owner, I’ve discovered that LinkedIn is not just a platform—it’s a stage where professionals and brands connect, inspire, and drive results. Let’s explore the content strategies,…
Posted on January 1, 2025
The Best Social Media Platforms for Your Business Going Into 2025
As we head into 2025, social media remains a cornerstone of digital marketing strategy. Choosing the right platform is crucial to reaching your audience, achieving your business goals, and maximizing your return on investment (ROI). With new trends emerging and user behavior constantly evolving, it’s time to take a…
Posted on December 25, 2024
New Year, New Marketing Strategy: Refreshing Your Digital Presence for 2025
As the year winds down, it’s the perfect time to reflect on your marketing efforts and set your business up for success in 2025. The digital landscape is constantly evolving, and staying ahead means being proactive about refreshing your strategies. Here are practical tips to refine your marketing plan…
Posted on December 18, 2024
A Look Back At 2024 With Valiant 3 Communications
Wow, can you believe how fast 2024 flew by? It feels like just yesterday we were kicking off the year, and now we’re here, reflecting on all the incredible moments that made it so special. From exciting milestones to unforgettable memories, the Valiant 3 team has had a whirlwind…
Posted on December 11, 2024
2025’s Social Media Revolution: 5 Trends That Will Redefine Success
In the ever-evolving world of social media, keeping up with the latest trends is crucial for businesses, creators, and individuals who want to stay relevant and impactful. As we look ahead to 2025, several key trends are shaping the landscape, transforming how we connect, create, and communicate online. Let’s…
Posted on December 4, 2024
How Small Businesses Can Compete with Big Brands Online
Competing with big brands online may seem intimidating, but the digital world provides small businesses with unique opportunities to stand out. By focusing on personalization, agility, and creative strategies, small businesses can build loyal audiences and thrive in a competitive online landscape. Here’s how you can effectively compete with…
Posted on November 27, 2024
The Power of Storytelling: How to Connect With Donors Online
In a world filled with content, stories are the threads that weave us together, inspiring action, building trust, and creating emotional connections. For non-profits, the art of storytelling isn’t just a powerful tool—it’s essential for connecting with donors and stakeholders who can help bring a mission to life. Compelling…
Posted on November 20, 2024
Instagram’s Key Updates Heading Into 2025: Essential Features for Marketers, Businesses, and Nonprofits
Instagram has become a cornerstone of digital marketing, especially for businesses and nonprofits looking to build a strong online presence. While the platform regularly rolls out updates, it can be overwhelming to keep track of all the changes. Not all features are relevant to marketers, but some are game-changers…
Posted on November 13, 2024
How to Make This GivingTuesday Unforgettable: Your Ultimate Planning Guide
Since its inception in 2012, GivingTuesday has blossomed into a global day of giving, inspiring millions to come together in generosity. It’s an opportunity for individuals, communities, and organizations to give back in ways that make a real difference. But planning a successful GivingTuesday campaign takes strategy, creativity, and…
Posted on November 6, 2024
Building a Winning Content Calendar: Tips for Planning and Consistency
A well-planned content calendar is essential for organizing ideas, scheduling posts, and maintaining consistency. Follow these steps to create a calendar that drives results and aligns with your goals. Define Your Content Goals and Audience Start by identifying your primary content goals and understanding your target audience’s preferences….
Posted on October 30, 2024
Non-Profit Management in the Digital Age: Streamlining Operations and Fundraising
The digital age has revolutionized the way non-profits operate, offering a range of tools and solutions to streamline management and enhance fundraising efforts. By adopting digital strategies, non-profits can run more efficiently, foster stronger relationships with donors, and ultimately make a bigger impact. Here’s how non-profits can leverage digital…
Posted on October 23, 2024
Why Influencer Marketing is the New Frontier for Brands
In the digital age, traditional marketing strategies are quickly being overshadowed by a more relatable and authentic approach: influencer marketing. As brands scramble to connect with their target audiences, one thing has become crystal clear: people relate to people, not logos. This is why influencer marketing is not just…
Posted on October 16, 2024
The Ultimate Guide to Organic Content: Create, Engage, and Monetize Like a Pro
When I first launched Valiant 3 Communications, the world of organic content felt like a never-ending maze. You hear so much about the power of organic reach, but without the right strategy, it can feel overwhelming. As someone who’s built a business from the ground up, I’ve learned that…
Posted on October 9, 2024
The Importance of Analytics in Digital Marketing: Unlocking Growth and Success
In today’s fast-paced digital world, simply running marketing campaigns isn’t enough to guarantee success. To truly maximize your impact, data-driven decision-making has become essential. That’s where analytics come into play. Whether it’s tracking the performance of your latest social media campaign, monitoring your website’s traffic, or analyzing your email…
Posted on October 2, 2024
Maximizing Digital Marketing for Non-profits: Strategies That Drive Donations
In today’s increasingly digital world, non-profits need more than just goodwill to drive their missions forward—they need a solid digital marketing strategy. With online giving on the rise, non-profits can tap into vast networks of supporters through targeted digital efforts. Here are the key strategies non-profits should embrace to…
Posted on September 25, 2024
The Power of Networking: A Key to Success in Digital Marketing, Events, and Non-Profit Sponsorships
In today’s interconnected world, networking is not just an essential skill—it is a strategic asset that can propel businesses to new heights. For those in digital marketing, event planning, and non-profit management, especially in dealing with sponsorships, building a solid network can lead to increased opportunities, stronger partnerships, and…
Posted on September 18, 2024
5 Game-Changing Tweaks to Boost Your LinkedIn Profile
In today’s digital-first world, the way we present ourselves online is more important than ever. For many professionals, LinkedIn has become the primary platform for showcasing our personal brands. When someone looks you up online—whether it’s a potential employer, client, or business partner—chances are your LinkedIn profile will be…
Posted on September 11, 2024
Building Trust Online: How to Enhance Your Brand’s Credibility
In the digital age, trust is one of the most valuable currencies a brand can possess. With so many options available at the click of a button, consumers are more cautious than ever about where they spend their time and money. Building trust online isn’t just about having a…
Posted on September 4, 2024
The Ultimate Guide to LinkedIn Company Pages: Driving Business in the Modern Era
In today’s digital age, the modern buyer has significantly evolved, favoring self-service options and streamlined, rep-free sales experiences. With 75% of B2B buyers valuing these autonomous purchasing journeys, and 36% actively engaging with supplier social media, it’s crucial to harness the full potential of your LinkedIn company page. Michelle…
Posted on August 28, 2024
Celebrity Care Fest Weekend 2024: That’s A Wrap!
This year’s Celebrity Care Fest Weekend, hosted by the HM3 Independence Fund, was a spectacular three-day event filled with fun, music, and philanthropy. Here’s a recap of the unforgettable festivities that brought our community together for an incredible cause. Day 1: Tee-Off for a Cause The weekend kicked…
Posted on August 21, 2024
The Power of Listening on Social Media: Beyond the Brand Bubble
In today’s digital age, social media has become a crucial platform for brands to connect with their audience. However, the essence of social media is often misunderstood. While many believe that social media is all about talking, the real power lies in listening. As a famous quote goes, “Everybody…
Posted on August 14, 2024
Delegating Social Media Tasks to AI: Boosting Efficiency and Creativity
In today’s fast-paced digital world, social media has become an indispensable tool for businesses, brands, and influencers. Managing multiple platforms, creating engaging content, and analyzing performance metrics can be overwhelming. Enter artificial intelligence (AI) – a game-changer in streamlining social media tasks. Here’s why delegating these tasks to AI…
Posted on August 6, 2024
Creating a Sustainable Instagram Strategy
Do you find yourself struggling with your Instagram marketing strategy? Are you looking to harness the power of Reels, Carousels, and photo posts to boost your follower engagement? Crafting a sustainable Instagram strategy doesn’t have to be daunting. In this guide, we’ll explore five essential steps to help…
Posted on July 31, 2024
Social Media: Embracing Chaos and Thriving in the Digital World
Are you struggling to make social media work for you with all these new changes week to week with technology? Wondering how your marketing needs to change? Let’s dive into how marketers can embrace the chaotic nature of social media today and come out on top. The Social Media…
Posted on July 24, 2024
From Zero to 500K: Essential Tips to Skyrocket Your LinkedIn Following
Are you looking to grow your LinkedIn following and make a significant impact in your industry? Building a substantial LinkedIn presence takes strategy, dedication, and the right approach. Here are eight essential tips to help you go from zero to over 500K followers on LinkedIn: 1. Pick One Topic…
Posted on July 17, 2024
Recap of the 2nd Annual Joey Porter Sr. & Joey Porter Jr. Celebrity Golf Classic
On June 4th, Pittsburgh was filled with excitement as the 2nd Annual Joey Porter Sr. & Joey Porter Jr. Celebrity Golf Classic took place at the prestigious Treesdale Golf and Country Club. The event brought together an impressive lineup of celebrities and philanthropists, all uniting for a common cause:…
Posted on July 10, 2024
The Importance of Video Marketing & How to Get Started
In today’s digital world, video marketing is essential for engaging audiences, boosting brand awareness, and driving sales. Platforms like YouTube, TikTok, and Instagram Reels have made video content more popular and accessible than ever. Why Video Marketing Matters Higher Engagement Rates: Videos capture attention quickly and convey messages…
Posted on July 3, 2024
Navigating the Evolution: Trends Shaping Influencer Marketing in 2024
In the ever-evolving landscape of influencer marketing, staying ahead of the curve is crucial to the success of your business. As we finish out 2024, several trends are reshaping the dynamics of influencer-brand collaborations and I don’t think they’re planning on stopping anytime soon. Let’s explore how these trends…
Posted on June 26, 2024
Dominate Your Market: The Crucial Role of LinkedIn in Sales
LinkedIn has become one of the most effective platforms for businesses and marketers aiming to connect with their ideal prospects and drive sales. The Financial Potential of LinkedIn Users LinkedIn is home to a financially robust user base. The average LinkedIn user earns over $75,000 annually, placing them in…
Posted on June 19, 2024
Why Written Content is Crucial on LinkedIn
In today’s digital world, capturing attention and building connections is vital. Among the diverse content formats on LinkedIn, the written word stands out as a powerful and timeless method for engaging your audience. By mastering storytelling through text, you can position yourself as a knowledgeable expert, share valuable insights,…
Posted on June 12, 2024
The Future of Digital Marketing: Trends to Watch in 2024
As we move further into 2024, the digital marketing landscape continues to evolve at a rapid pace. To stay ahead of the curve, marketers must be aware of the emerging trends that are shaping the industry. Here are some key trends to watch for throughout the remainder of 2024:…
Posted on June 5, 2024
Jerome Bettis 4th Annual Blue and Gold Classic Recap
The Jerome Bettis 4th Annual Blue and Gold Classic, held from May 20-21, 2024, in Southampton, NY, was a stellar event combining golf, celebrity appearances, and philanthropy. This year’s event was set in the picturesque and prestigious venues of Friar’s Head Golf Club and Sebonack Golf Club, bringing together…
Posted on May 29, 2024
Transforming Visions into Reality: The Three Pillars of Valiant 3 Communications
In today’s fast-paced digital landscape, businesses and nonprofits alike are constantly seeking innovative ways to stand out, connect with their audience, and achieve their goals. At Valiant 3 Communications, we understand the power of strategic marketing, seamless event planning, and effective non-profit management in making this a reality. …
Posted on May 22, 2024
10 Essential Steps to Building a Strong Brand Online
Creating a strong online brand is essential in today’s digital world, where visibility and perception can directly impact success. Whether you’re looking to revamp your personal brand, establish a new business, or enhance an existing company’s online presence, these strategic steps can guide you in building a compelling and…
Posted on May 15, 2024
Navigating the Impact of AI on Your Work
Are you feeling the pressure of AI encroaching on your creative space? Concerned about safeguarding your ideas from misuse? Let’s delve into strategies for staying relevant in this evolving AI landscape, as discussed in a recent Social Media Examiner podcast by Michael Stelzner. The Emergence of AI: Why…
Posted on May 8, 2024
Streamlining Your Content Marketing Journey
In the bustling world of content marketing, navigating the path from ideas to production can often feel overwhelming. Fear not! Inspired by the wisdom shared by renowned speaker Melanie Deziel,when Frankie and Lex attended Social Media Marketing World, let’s embark on a journey to demystify this process and equip…
Posted on May 1, 2024
Why Nonprofits Need Strategic Planning
Strategic planning is crucial for nonprofits because it’s like a roadmap guiding them toward success. It ensures that everyone involved is working towards the organization’s mission and goals. Plus, it holds everyone accountable for their actions. What Goes into a Good Strategic Plan Every nonprofit’s strategic plan will vary,…
Posted on April 24, 2024
Navigating the 2024 Google Email Changes: Implications for Digital Marketing
In the ever-evolving landscape of digital marketing, staying updated on platform updates and algorithm changes is crucial for success. One such significant shift occurred in 2024, with Google rolling out transformative changes to its email platform. These modifications not only impact the way users interact with their emails but…
Posted on April 17, 2024
Exploring the Latest Instagram Updates: A Comprehensive Guide for Marketers and Business Owners
Introduction: In the dynamic world of social media marketing, staying updated with platform changes is crucial for marketers and business owners to adapt their strategies effectively. Instagram, being one of the leading platforms for brand promotion and engagement, frequently introduces updates that can significantly impact marketing efforts. In this…
Posted on April 10, 2024
Mastering Your Short-Form Video Strategy
In the fast-paced realm of social media, short-form videos have emerged as a powerhouse for businesses to connect with their audience authentically and effectively. Recently, I had the privilege of attending a conference centered around short-form video strategy, where industry experts shared invaluable insights on leveraging platforms like Reels…
Posted on April 3, 2024
Navigating the Latest LinkedIn Updates: What Marketers and Business Owners Need to Know
As the digital ecosystem continues to evolve, LinkedIn remains a cornerstone for professionals seeking to network, share insights, and drive business growth. With a slew of recent updates designed to enhance user experience and foster authentic connections, staying informed about LinkedIn’s latest developments is more critical than ever. From…
Posted on March 27, 2024
Breaking Down the Latest Facebook Updates: What You Need to Know
Facebook, the social media giant that continues to shape our digital landscape, has recently rolled out several updates and features that are set to redefine user experiences and interactions across its platform. From enhanced privacy controls to innovative community-building tools, these updates reflect Facebook’s commitment to evolving with the…
Posted on March 20, 2024
Instagram Mastery: Strategies to Propel Your Business Goals Forward
In today’s digital age, leveraging social media platforms like Instagram has become indispensable for businesses aiming to expand their reach, foster customer relationships, and drive revenue growth. Whether you’re a seasoned entrepreneur or just dipping your toes into the world of online marketing, mastering your Instagram strategy can be…
Posted on March 13, 2024
Adventures at Social Media Marketing World 2024: Thriving in a World of Disruption
Hey there fellow social media enthusiasts! If you’re reading this, chances are you share our passion for all things digital marketing and content creation. Lex and Frankie recently had the absolute pleasure of attending the Social Media Marketing World 2024 in sunny San Diego, CA, and let us tell…
Posted on March 6, 2024
Crafting Your Event Marketing Masterplan: Strategies, Timelines & Tips
Hosting an event is a thrilling endeavor, but it takes more than just a great idea to ensure its success. Whether it’s an in-person gathering or a virtual experience, effective event marketing is crucial to driving ticket sales and engaging your target audience. So, how do you develop a…
Posted on February 28, 2024
Harmony in Creation: The Evolution of AI Tools and the Enduring Importance of Conceptual Value
In an era where technology permeates nearly every aspect of our lives, it’s no surprise that artificial intelligence (AI) tools are increasingly being integrated into the creative process. From generating music to crafting literature, AI is revolutionizing how we create, offering unprecedented capabilities and efficiencies. However, amidst this technological…
Posted on February 21, 2024
A Comprehensive Guide to Cultivating a Devoted Audience and Boosting Profits
In today’s fast-paced digital landscape, establishing a mere presence on social media is no longer sufficient for ensuring business success. While vanity metrics like followers and reach may grab initial attention, the true path to building a loyal and profitable audience requires a more strategic and nuanced approach. Join…
Posted on February 7, 2024
Social Media Evolution: The Rise of Segmented Profiles and Personalized Conversations
Happy 2024 fellow social media enthusiasts!???? In the ever-evolving world of social media, it’s fascinating to see how our online interactions are changing. This past year of 2023 was filled with so many changes and the growth of AI and advancements in technology did not slow down in the…
Posted on January 31, 2024
Maximizing LinkedIn: A Marketer’s Roadmap to Success
In today’s digital age, social media platforms have become indispensable tools for businesses and marketers to connect with their target audience, build brand visibility, and generate leads. Among these platforms, LinkedIn stands out as a unique and powerful platform for professionals and businesses. With over 1 billion users, 50%…
Posted on January 24, 2024
The Art of Brand Storytelling in the Digital Age
In today’s fast-paced digital world, capturing the attention and loyalty of consumers has become more challenging than ever before. Traditional advertising methods often fall short in creating a meaningful connection with audiences. This is where brand storytelling comes into play. It’s a powerful tool that allows businesses to engage,…
Posted on January 17, 2024
How to Improve your Instagram Results: Subtle Adjustments for Significant Impact
Want better results on Instagram? Enhance your engagement rate, drive more sales, and elevate your account by making these impactful changes. Why Should Marketers Audit Their Instagram Work? In today’s social media landscape, Instagram stands out as a powerful platform for individuals, businesses, and influencers to showcase their offerings….
Posted on January 10, 2024
Navigating the Impact of AI on Modern Content Marketing Strategies
In the ever-evolving landscape of content marketing, adapting to the transformative influence of artificial intelligence (AI) is paramount. Today we’ll dive into the dynamics of content marketing strategy in the age of AI, exploring key considerations for marketers seeking to revamp their approaches. Understanding the Crucial Role of Content…
Posted on January 3, 2024
A Look Back At 2023: Valiant 3 Communications
And just like that, the year of 2023 has come and gone in the blink of an eye. We hope you’ve been following along with all the exciting moments and memories with our Valiant team but in case you missed anything, let’s take a look back with you all…
Posted on December 27, 2023
The Art of Social Media Lead Generation: Strategies for Warm and Cold Audiences
In today’s digital age, social media has evolved beyond a mere platform for social interactions. It has become a powerful tool for businesses to generate leads and expand their customer base. Whether you are targeting a warm audience that already knows you or a cold audience that is yet…
Posted on December 20, 2023
Debunking the Myths of the Digital Marketing Industry
In today’s fast-paced digital landscape, where businesses are constantly vying for online visibility and customer engagement, digital marketing has become an indispensable tool. However, like any other industry, it’s riddled with myths and misconceptions that can hinder your marketing efforts. In this blog post, we’ll debunk some of the…
Posted on December 13, 2023
Holiday Trends for Digital Marketers: Staying Ahead in 2024
The holiday season is a critical period for businesses of all sizes, with digital marketers playing a pivotal role in facilitating engagement with target audiences and boosting sales. As we enter 2024, the ever-evolving digital landscape presents new challenges and opportunities. Let’s explore the latest holiday trends for digital…
Posted on December 6, 2023
Facebook Updates: Impact on Marketers and Business Owners
In the ever-evolving digital landscape, staying conscious of Facebook’s latest updates is crucial for marketers and business owners. In this article, we will delve into significant changes introduced by Facebook and how they affect your marketing strategies. 1. Meta Ads Revolutionizing Budget Management Facebook’s parent company, Meta, is…
Posted on November 29, 2023
Maximizing Your Social Media Strategy: The Top Types of Content for 2024
In the ever-evolving world of social media, staying ahead of the curve is crucial to maintaining an engaging online presence. As we head into 2024, it’s essential to know which types of social media content will resonate most with your audience. Here are the top kinds of content to…
Posted on November 22, 2023
Navigating LinkedIn: Recent Updates and Their Impact on Your Professional Journey
In today’s fast-paced digital world, staying up-to-date with the latest changes on social media platforms is essential for marketers and business owners looking to leverage these platforms for growth and engagement. LinkedIn, the professional networking platform, is no exception to this rule. With a commitment to continuously improve user…
Posted on November 15, 2023
THE POWER OF NETWORKING AND BUILDING LASTING RELATIONSHIPS
In today’s interconnected world, success often hinges on more than just skills and qualifications. Networking and building lasting relationships have become invaluable assets that can open doors, create opportunities, and propel individuals and businesses toward greater success. In this blog post, we will explore the power of networking and…
Posted on November 8, 2023
Maximizing Your Reach: The Ultimate Guide to LinkedIn Ads
Are you looking to expand your professional network and reach a targeted audience? Look no further than LinkedIn Ads. With over 722 million users, LinkedIn is the world’s largest professional network and offers a unique platform for businesses and professionals to connect. And with the ability to target specific…
Posted on November 1, 2023
Enhancing Your Content and Media for a Mobile-Centric Audience
Did you know that a staggering 80% of social media users exclusively access their favorite platforms via mobile devices? It’s crucial to adapt your social content to cater to the demands of today’s mobile-first consumers. In this blog, we’ll delve into the reasons behind this shift and explore strategies…
Posted on October 25, 2023
Unveiling the Hidden Gems of B2B Social Media
In the realm of social media, B2B companies have embarked on a quest to uncover their ideal position, setting them apart from their B2C counterparts. While B2C effortlessly leverages multiple social platforms to engage consumers and drive revenue, B2Bs have grappled with finding their elusive app that works best…
Posted on October 18, 2023
LinkedIn’s Evolution: How Recent Changes Impact Marketers and Sales Professionals
Staying updated on LinkedIn’s latest changes is crucial to ensure your strategies align with the platform’s evolving landscape. Below are the latest changes: The LinkedIn Algorithm Evolution LinkedIn has recently rolled out changes to its algorithm, emphasizing its commitment to fostering authentic, relationship-driven interactions. Here’s our take on the…
Posted on October 11, 2023
The Importance of Copywriting in Establishing a Brand
Introduction In today’s competitive business landscape, establishing a strong brand identity is crucial for success. Your brand is not just a logo or a tagline; it’s the perception that consumers have of your business. To create a memorable and impactful brand, one of the most underrated yet vital tools…
Posted on October 4, 2023
Unlocking Success: The Power of Highly Personalized Content Experiences
In today’s digital age, content is king, but not all content is created equal. Yet, amidst the vast sea of information, what sets successful digital platforms and businesses apart? With a constant influx of information vying for our attention, the answer lies in the magic of highly personalized content…
Posted on September 27, 2023
Converting Followers into Customers through Instagram Stories
The Remarkable Effectiveness of Instagram Stories In the realm of social media marketing, Instagram offers an extensive array of features and formats that cater to the needs of marketers. Amid these options, Instagram Stories stands out as a unique tool that holds remarkable potential for driving conversions. Real-time…
Posted on September 20, 2023
The Importance of Having Engaged Leads vs. A Lead
In the realm of business growth, leads are the foundation upon which success is built. Yet, merely having a list of potential contacts is like having a toolbox without a blueprint. The secret to unlocking the full potential of your leads lies in engagement – the art of turning…
Posted on September 13, 2023
LinkedIn’s Algorithm Changes: How to Maximize Attention for Your Posts
LinkedIn, the professional networking platform, has undergone significant algorithm changes that have transformed the way content is displayed and engaged with on its platform. In a recent interview with Dan Roth, LinkedIn’s editor in chief, and Alice Xiong, director of product management leading the search and discovery products, the…
Posted on September 6, 2023
X versus Threads: Which One is Better for Your Marketing Strategy?
X versus Threads: Which One is Better for Your Marketing Strategy? Social media platforms are constantly evolving, offering new features and tools that marketers can use to engage their audience while driving more sales for businesses. However, with so many options available, it can be difficult to determine which…
Posted on August 30, 2023
The Evolution of NIL Deals: A Game-Changer in the World of Marketing
In recent years, the landscape of collegiate athletics and marketing has undergone a profound transformation with the advent of Name, Image, and Likeness (NIL) deals. NIL deals have allowed student-athletes to capitalize on their personal brands, creating new avenues for revenue generation while reshaping the marketing industry. This blog…
Posted on August 23, 2023
Using the Power of Narrative Marketing to Connect with Your Audience
In the fast-paced world of marketing, where countless messages flood our screens daily, the need to stand out and connect with your audience has never been more crucial. The key to achieving this lies in the art of storytelling. Welcome to a comprehensive exploration of narrative marketing – a…
Posted on August 16, 2023
LinkedIn Updates Us Marketers Should Be Aware Of
Staying ahead in the fast-paced world of social media is vital for marketers, and LinkedIn, being a leading professional networking platform, continuously introduces new features and tools to meet the needs of its users. In this blog post, we’ll dive into some recent updates from LinkedIn that are so…
Posted on August 9, 2023
Back to Basics: Exploring the Return of Static Posts in Social Media Strategies
The world of social media marketing is ever-evolving, with new trends and formats constantly emerging. Over the past few years, video content has dominated the social media landscape, capturing the attention of marketers and users alike. However, amidst the surge in video content, there is a surprising resurgence of…
Posted on August 2, 2023
The Power of AI in Marketing: How Artificial Intelligence Can Improve Your Tone of Voice
Marketing has come a long way since the days of traditional advertising and print media. With the rise of digital marketing, companies have been able to reach a wider audience and target specific demographics. But with so much content out there, it can be difficult to stand out from…
Posted on July 26, 2023
Email Marketing Strategy
Today everyone is so focused on social media marketing that they forget the importance of others. Email marketing is an extremely important tool that your company should be using. This is because there are over 4 billion email users in the world, and 99% of them check their email…
Posted on July 19, 2023
Introducing Threads: Meta’s Latest Venture You Should Know About
In a bid to expand its empire of popular apps and provide a new avenue for ad sales, Meta, the parent company of Facebook, Instagram, and WhatsApp, has officially launched Threads, its answer to Twitter. The app has already gained significant traction, with 30 million sign-ups reported as of…
Posted on July 12, 2023
Instagram Updates Unleashed: Marketers, Get Ready to Level Up!
Keeping up with the latest Instagram changes can be challenging for marketers. It’s important to stay informed about updates that directly impact your marketing efforts. Below are the significant updates on Instagram that I feel matter to marketers. Expansion of Instagram Content API Instagram Business accounts have long been…
Posted on July 5, 2023
New Client Spotlight: Draft 412
As sports fans, we are excited to introduce our new client, Draft 412, an e-Magazine that diligently covers all draft-worthy and sports related topics, favoring the Steelers, Pirates, and Penguins. What is Draft 412? Draft 412 is a focused and comprehensive digital magazine that caters to fans who…
Posted on June 28, 2023
Proven Strategies for Social Media Growth
In today’s digital age, social media has become an indispensable tool for businesses and individuals alike. With billions of users actively engaged on various platforms, it offers a vast potential audience to connect with and grow your brand. However, simply having a social media presence is not enough. To…
Posted on June 21, 2023
Women’s Concussion Study Event: On Behalf of the Chuck Noll Foundation and Magee Womens Research Institute
Magee Womens Research Institute Study On June 6, the Chuck Noll Foundation for Brain Injury Research hosted an event with the Pittsburgh Magee Women’s Research Institute to highlight their women’s concussion study. This study is the first ever prospective data on the effects of concussion on women’s health…
Posted on June 14, 2023
How To Properly Set Up A LinkedIn Company Page
LinkedIn is a powerful tool for businesses of all sizes and industries. With over 722 million users and 25% of American adults using the platform, it’s an ideal platform for reaching potential customers, strengthening professional contacts, and even finding new job opportunities. But how do you effectively market your…
Posted on June 7, 2023
Par-Tee 36 presented by the Bus Stops Here Foundation
What is Par-Tee 36? Fore! The Jerome Bettis Bus Stops Here Foundation is thrilled to host their inaugural Par-Tee36 Fundraising Event at Topgolf Pittsburgh on August 24, 2023! This family-friendly event will benefit the programs executed by the Bus Stops Here Foundation in Pittsburgh. Our programs offer mentorship, guidance,…
Posted on May 31, 2023
The University of Pittsburgh National Sports Brain Bank
We are excited to finally announce the official launch of the University of Pittsburgh National Sports Brain Bank. On Thursday, May 18th we celebrated the official launch of the groundbreaking initiative that was made possible by a generous lead grant from our client, the Chuck Noll Foundation for Brain…
Posted on May 24, 2023
The 2023 Jerome Bettis Blue & Gold Celebrity Golf Classic
What is the Blue and Gold Golf Classic? This year, the Jerome Bettis Blue and Gold Celebrity Golf Classic will be on May 7-8th in Atlanta, Georgia! This two day event features a star-studded celebrity line-up of Notre Dame greats and icons in sports and entertainment. This premiere event…
Posted on May 3, 2023
Organic Content Strategy: Instagram
If you’re looking to update your Instagram marketing strategy there are a few things you first need to look at. The first major thing is understanding how the algorithm is currently working. Instagram has said that it plans to focus on three major pillars in 2023. The first pillar…
Posted on April 26, 2023
Meta Verified Accounts: What You Need to Know
What is Meta Verified? I’m sure you’ve noticed that Facebook and Instagram have numerous bot accounts plaguing their timelines and poor customer service. Meta Verified accounts is a way to provide users with three key benefits that bots will not be able to access. The first would be account…
Posted on April 19, 2023
Webinars 101
Take advantage of the “new normal” and level up your marketing strategy with webinars! They can be an extremely powerful way to generate effective leads for organizations – after all, nearly three-fourths of marketers have reported that webinars are unmatched when it comes to creating high quality prospects. Don’t…
Posted on April 13, 2023
Chuck Noll Foundation to attend the AANS 2023 in Los Angeles
The AANS (American Association of Neurological Surgeons) was founded in 1931 as the Harvey Cushing Society. It is a scientific and educational association with more than 12,000 members worldwide. The AANS advances the specialty of neurological surgery through education, research, advocacy, and outcomes science to promote the highest quality…
Posted on April 5, 2023
The 2023 CEO Vision Breakfast hosted by Vibrant Pittsburgh
The 2023 CEO Vision Breakfast hosted by Vibrant Pittsburgh Who is Vibrant Pittsburgh? Vibrant Pittsburgh is a nonprofit, member organization that is focused on the economic development of the Pittsburgh region. Our mission is to create a future-forward region by accelerating the business community toward equitable, inclusive, and…
Posted on March 22, 2023
How to Grow Your Instagram Audience
Starting anything new is always difficult, including a new Instagram account. When starting your account you will want to gain interest and followers as quickly as possible. Although your end goal on Instagram should not be to have the most followers, it is a good metric to track. The…
Posted on March 15, 2023
Blogging 101: Creating a Weekly Blog
Blogging has become an integral part of the internet today. It allows people to express themselves, tell stories, share their knowledge, and have a voice that is heard. Blogging is a powerful tool for anyone who has something to say and wants the world to hear it. But what…
Posted on March 8, 2023
2023 LinkedIn Content Guide
Maximize your LinkedIn presence for business growth! Learn how to craft compelling posts and make the most of organic content on your company page, from 10 easy-to-execute post ideas with actionable tips. 3 Considerations for Creating Successful Content on LinkedIn You know what they say – proper preparation prevents…
Posted on March 1, 2023
Draft 412 Presents the 2023 NFL Draft Party Benefiting the Bus Stops Here Foundation
What is Draft 412? Draft 412 is a hyper focused e-Magazine that brings its followers the hottest news, articles, podcasts and stories re- lated to draft-worthy topics for the Steelers, Penguins and Pirates. The coverage doesn’t stop when the drafts end—but it begins again, always looking to the future…
Posted on February 22, 2023
How to Use Instagram Hashtags in 2023
Despite what you may have heard, Instagram hashtags are still a valuable tool for marketers in 2023. Although they are still a useful tool to get your content in front of its desired audience, adding them to a feed post or reels will not instantly solve your engagement…
Posted on February 15, 2023
The Importance of Influencer Marketing in 2023
The landscape around influencer marketing has grown substantially over the past few years. Now more than ever, companies are leveraging influencers of all kinds to promote their brand and further engage with their target audience. This year marketing expenditures hit over $4 billion dollars and we’d be surprised if…
Posted on February 8, 2023
Instagram Story Highlights and How to Utilize for Marketing
Best Practices There are many strategies for creating your own, personal Instagram Stories Highlights. But there are a few practices that you should always keep in mind to maximize the results for your brand. Customer Focus When it comes to Instagram Stories Highlights you are able to create as…
Posted on January 18, 2023
Trending Content Strategies for 2023
It’s 2023 and we are hitting the ground running with the latest trends and strategies for social media marketing and content for the new year. In this blog we’ll discuss some of the potential trends to look for and start implementing into your business to stay engaged with your…
Posted on January 11, 2023
A Successful 2022 Holiday Toy Drive!
On December 17th, 2022 the Bus Stops Here Foundation celebrated their annual Holiday Toy Drive. The foundation worked with various non-profit organizations and companies to collect toys and clothes in order to serve over 200 families this holiday season. The Bus Stops Here Foundation made two stops on their…
Posted on December 28, 2022
A Look Back At 2022: Valiant 3 Communications
This year has come and gone faster than ever but we wanted to take a quick trip down memory lane with you all and look back at the incredible accomplishments, clients, and events that have made 2022 such a successful year for Valiant 3 Communications. Let’s kickoff the…
Posted on December 21, 2022
The New Facebook Page Experience
If you manage a Facebook business page then you may have noticed that you have been switched to the new Meta page experience. This new page experience has updated everything from the page layout to management features. Many small to midsize business pages have already been automatically switched…
Posted on December 14, 2022
Your 9 Step Youtube Marketing Strategy
Did you know that over 75% of Americans over the age of 15 are on YouTube, there are over 2 BILLION ac tive users every month and YouTube is right behind Google as the second most popular website! These statistics alone should be the reason why you want to…
Posted on December 7, 2022
The 15th Annual Jerome Bettis Caring for Kids Gala
On Thursday, November 17th the Bus Stops Here Foundation celebrated the 15th Annual Caring for Kids Gala at Acrisure Stadium. The ultimate goal of the event is to acknowledge the philanthropic work of the foundation and to raise money for underprivileged inner-city youth. For the past 25 years, the…
Posted on November 23, 2022
The Bus Stops Here Foundation 2022 Holiday Toy Drive
Let us introduce one of our clients, the Bus Stops Here Foundation and their 2022 Holiday Toy Drive. The Bus Stops Here Foundation was created in 1997 by pro football player and Hall of Fame running back, Jerome Bettis. He created the foundation to provide inner-city youth with the…
Posted on November 16, 2022
The Importance of Trust in Marketing
It may seem like an obvious statement to make but it’s important to build trust with your potential buyers or customers to be effective with your marketing efforts. Trust is what convinces someone to give out their information and learn more about your offering, pick up a sales call,…
Posted on November 9, 2022
Instagram Content Strategy in 2022
There are more than 2 billion monthly active users on Instagram. The users are a younger demographic; Gen Z and Millennials and actively look to hear from brands. If you want to survive on the network you must be active, engaging with your community, and pushing out content that…
Posted on November 2, 2022
The Jerome Bettis CyberBus Project
What is it? The CyberBus is a mobile classroom equipped with computers and internet access that will reach out into under-resourced communities in the Pittsburgh area. The CyberBus will provide out-of-school time classes in computer science education to students in grades K-8 as well as digital literacy and business…
Posted on October 26, 2022
How to Research Your Target Market through Instagram
Market research allows your company to know if your products/services are what your consumers want and what the market needs. Your market research should ideally happen before your business opens then periodically when it comes time to launch a new product/service. Instagram is helpful when it comes to market…
Posted on October 19, 2022
Scheduling and Calendaring Guide for Social Media
If you own or work for a business that is heavily active on social media (as most should be), I’m sure there is a lot of content being pushed out on multiple social media channels. If you do not currently have a process in place for scheduling and calendaring…
Posted on October 12, 2022
Facebook Content Guide
Facebook is a social media channel that has been around for a long time but is still one of the most relevant. Being the largest social media network with more than 2billion active users, it’s important that your organization is aware of the different content that can be posted…
Posted on October 3, 2022
How to Build Connections Through Your Social Media Content
Social media was built for human connection, that is why connecting with your followers is the best way to convert them into customers. You want to connect with your followers the same way you would connect with someone in person, gradually. There are psychological studies behind the way we…
Posted on September 21, 2022
How To Use Social Media to Market Events: Before, During, After.
Social media has been taking over the world with its influence on consumers and audiences worldwide. This is one of the many reasons why we’re taking to social media to help with exposure when planning an event. Why is social media so important to include? Attendees use social media…
Posted on September 14, 2022
WHY YOUR PERSONAL BRANDING MATTERS AND HOW TO DO THE GROUNDWORK
Personal branding is a bit of a hot topic at the moment, and with good reason. Your personal branding matters more than ever when it comes to your online presence. If you Google yourself, what do you see? What social media profiles pop up? Do you want people to see…
Posted on September 7, 2022
Jerome Bettis The Bus Stops Here Foundation
What is it? The Jerome Bettis Bus Stops Here Foundation offers various educational, recreational, developmental, and financial assistance programs. Through these programs, we provide mentorship, guidance, coaching, training, resources, and more to the underprivileged communities. Why did it start? Jerome Bettis always wanted to lead by example. He believes…
Posted on August 24, 2022
Marketing Guide for Holiday Campaigns 2022
It may seem too early to start thinking about social media marketing campaigns for the holiday season but it’s not! Any successful campaign takes a lot of planning, which helps to create an outline for the future. Starting to plan out campaigns months in advance allows you to have…
Posted on August 17, 2022
Social Media Copywriting: 2022
We know that messaging is extremely important when it comes to your social media content but have you reviewed your approach and crafted a new strategy in the past year? Times have changed drastically since the COVID-19 pandemic hit and the way people behave, communicate, and live their lives…
Posted on August 8, 2022
Building An Instagram Content Strategy That Lasts
Here is a three part strategy to help you build a long-term content strategy that works! By building an Instagram content strategy you can alleviate burnout and make sure your posts never fall flat. Step #1: What Content Do You Love to Make This is very important to…
Posted on July 18, 2022
The Growing Impact Of Influencer Marketing: Ft. Sammi Cohen From Fifth Season
This week we wanted to highlight a growing phenomenon in the Marketing space; influencers. The value influencers provide to any given business is largely impacting growth in a positive way. An influencer promotes a brand or business through their own social media platforms and allows the reach of a…
Posted on July 11, 2022
Best Times To Post On Social Media 2022
Timing is everything, especially when it comes to posting on your social media outlets. Recently, SproutSocial, whose mission is to help organizations of all sizes become better marketers and create the world’s most beloved brands, released the best times to post on social media in 2022. The data collected…
Posted on July 4, 2022
LOGO DESIGN: DO’S & DON’TS
Why is logo design important? While logo design is only one part of a company’s overall branding, it can become your most recognizable asset. Creating the perfect logo that matches your company branding and goals can be difficult and take time to craft. Balancing the right colors, choosing…
Posted on June 27, 2022
Social Media Rebranding
Before you start your social media rebranding campaign you must understand why you are doing it in the first place. The reasons behind your rebrand will affect decisions in the future, and if your reasoning is unclear then your rebrand will also be unclear. Below is a list of…
Posted on June 20, 2022
How Instagram Engagement Turns Users Into Customers
Instagram engagement is the first step to getting your audience paying attention and becoming interested in the content you post. Do you comment with action items for your users to respond to? Do you allow them a place to leave an opinion? Do you even ask for their opinion?…
Posted on June 13, 2022
5 Easy Ways To Enhance Your Linkedin Profile In 2022
LinkedIn is one of the largest professional networks in the world with nearly 800 million members. Therefore, it is essential in 2022 to have a profile that is complete and visually appealing. Below are five helpful tips on how to quickly elevate your LinkedIn profile. Update Profile Picture First…
Posted on June 6, 2022
How To Get The Most Out Of Linkedin Videos In 2020
When you think about making videos for a social media platform, you probably think about Instagram, Twitter, TikTok, or Facebook – not LinkedIn. However, LinkedIn is a fantastic platform for some people to use to make connections, sell products, and increase brand recognition. Video content needs to be slightly…
Posted on May 3, 2020
How To Handle Customer Relationships In The Time Of Coronavirus
Throughout the Covid-19 pandemic, many people have been worried about building and maintaining relationships with customers. Businesses have to create bonds and do things they used to do in person over the internet, which comes with its own sets of problems and benefits. However, most businesses rely on selling…
Posted on May 3, 2020
What Is Your Personal Brand?
What does “Brand” mean to you? In answering that question, I’m sure most of us would immediately think about the identity or reputation of a company. Well, that’s only half of the story. Did you know that your personal brand is also just as important? Creating a personal brand…
Posted on May 3, 2020
Using Instagram Stories To Your Benefit
If you have an Instagram, Instagram Stories (Instastories) may have annoyed you at first. However, most people now agree that they have become an essential part of using the app. Every day, more and more people are using Instastories – often more frequently than they use the photo posting…
Posted on May 3, 2020
What Is Branding In 2020?
Do you love Starbucks? I am sure most of you will answer yes to this question. My guess is that you also get told that it’s just coffee, But is it just coffee? Take a moment and think about what makes you spend $2.10 on a grande coffee from…
Posted on May 3, 2020
What Is The Best Time To Post To Instagram For Engagement?
Posting to Instagram is a bit like going shopping, finding the right person to date, or going for a run – it is all about finding the best timing. Many people within the social media sphere want to know what is the best time to post to Instagram for…
Posted on May 3, 2020
What Marketers Need To Know About Pinterest
Once upon a time, Pinterest was the most popular standalone website – and while it may not be as talked about as it once was, it has continued to grow in popularity and its audience continues to remain engaged. Pinterest is a wonderful platform for planning events, looking for…
Posted on May 3, 2020
Why Your Personal Branding Matters And How To Do The Groundwork
Personal branding is a bit of a hot topic at the moment, and with good reason. Your personal branding matters more than ever when it comes to your online presence. If you Google yourself, what do you see? What social media profiles pop up? Do you want people to…
Posted on May 3, 2020
What Will Make You Stand Out On Linkedin
Standing out on LinkedIn isn’t easy to do, but it isn’t impossible either. There are certain things that you can do to bring attention to your profile, keep people looking at your information, and even entice them to reach out to you about jobs, events, or opportunities. LinkedIn is…
Posted on April 2, 2020
Restaurants And Social Media
Social media is a vital part in today’s world of running a business, especially in the restaurant industry. Many restaurant owners are still describing social media as intrusive, trendy and more for a younger generation, but what they are not identifying is that their guests are already talking about…
Posted on April 2, 2020
How To Use Tiktok To Your Advantage
TikTok is the one of the fastest growing social media outlets in the world! It allows users to create short videos with music, filters and other exciting features. Currently TikTok has over 500 million active users worldwide, which is more than well-known social media platforms like LikedIn, Snapchat, Twitter…
Posted on April 2, 2020
How To Properly Use Hashtags On Social Media
Everyone knows what hashtags are, but few people know how to use them properly for social media. Often, we just throw a few hashtags into the bottom of a post and hope for the best. That isn’t enough – you have to use hashtags to increase your visibility and…
Posted on April 2, 2020
Old School And New School Ways Of Doing Business
“The only place success comes before work is in the dictionary.” – Vince Lombardi Similar to personal relationships, people enjoy establishing business relationships with people they connect with and motivate them. As I look at our Valiant 3 clients, it has occurred to me that all of our best…
Posted on April 2, 2020
Best Times To Post On Social Media
Timing is everything, especially when it comes to posting on your social media outlets. Recently, Sproutsocial, whose mission is to help organizations of all sizes become better marketers and create the world’s most beloved brands, released the best times to post on social media in 2020. The data collected…
Posted on April 2, 2020
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Testimonial
Without Valiant 3 Communications running my day-to-day outreach on social media, I wouldn’t be able to accomplish my business goals. Their expertise of all online platforms is mind-blowing. Not only that, their work ethic, integrity and knowledge really set them apart from other PR companies! They’ve been a game changer for me!
– Merril Hoge, Former Pittsburgh Steeler and ESPN Analyst