Timing is everything, especially when it comes to posting on your social media outlets. Recently, Sproutsocial, whose mission is to help organizations of all sizes become better marketers and create the world’s most beloved brands, released the best times to post on social media in 2020. The data collected was from 20,000+ of their customers and below are the results.
Facebook is still the most-used social media platform in the world and currently has over 2.45 billion monthly active users according to Facebook’s Q3 2019 report. With these vast numbers, it is vital to make sure that your business is posting at the most opportune times.
Best: The best time in 2020 to post on Facebook for engagement purposes is between 11am and 12pm on Wednesdays. In addition, Wednesday is the best day overall to post, so make sure your post important content is going out on Wednesdays!
Worst: The worst time in 2020 to post on Facebook is Saturday late night into Sunday early morning. Overall, Sunday is the worst day of the week to post on Facebook.
Instagram celebrates its 10th birthday in 2020 and it’s safe to say this platform isn’t showing any signs of slowing down as it gets older. There are still around 1-billion monthly active Instagram users.
Best: The best time in 2020 to post on Instagram is Wednesday between 11am and 12pm as well. In addition, Fridays at 10am is another hot time to share.
Worst: The worst time in 2020 to post on Instagram is Sunday as well! So, maybe this is a hint that we all need a day of rest from social media too!
Twitter should not be forgotten about so fast! This social platform still registers 330-million active users per month.
Best: Wednesday and Friday at 9am win for Twitter!
Worst: Here is an upset, Saturdays win over Sunday’s on Twitter for the overall worst day to post.
After being acquired by Microsoft in 2016, LinkedIn is growing rapidly with 675-million active users per month and the engagement rate for posts that can be compared to the 2011 Facebook era.
Best: Linkedin has a little twist in the best day to post as well. Wednesdays are still at the top of the list but Thursday is just as good too.
Worst: Another little surprise here…Saturday’s are the worst, but Mondays are a close second! Sunday is an okay day to post!