About Us

More than an agency.

A woman-owned agency operating at the intersection of sports, entertainment, and philanthropy — with the team that makes it all happen.

Who We Are

One team.
Three worlds.

Valiant 3 is a woman-owned agency that does what few others can — we run nonprofit consulting, full-scale event production, and athlete brand management under one roof. From professional athletes and foundations to universities and corporate brands, we build the strategy, produce the moment, and manage the brand around it — with the trust of the people at the center of it all.

We don't simply manage projects. We build brands, create opportunities, and help our clients leave a lasting legacy.

Meet the Team

The people behind Valiant 3.

Founder & CEO

Bethany Vietmeier

Bethany Vietmeier founded Valiant 3 with a vision to help athletes, brands, nonprofits, and organizations create meaningful impact while building powerful and sustainable brands.

With a background spanning sports, entertainment, marketing, philanthropy, and event production, Bethany has built a reputation for connecting people, creating opportunities, and delivering results. Under her leadership, Valiant 3 has evolved into a nationally recognized sports, entertainment, and philanthropy agency specializing in athlete brand management, corporate partnerships, nonprofit development, strategic communications, and large-scale event production.

Throughout her career, Bethany has led high-profile fundraising initiatives, produced nationally recognized events, secured transformative corporate partnerships, and worked alongside professional athletes, foundations, universities, and Fortune 500 companies to drive growth and create lasting impact.

Her ability to blend strategic vision with flawless execution has made her a trusted advisor to athletes, executives, nonprofit leaders, and corporate partners alike. Whether developing a brand strategy, producing a major event, building a philanthropic platform, or creating new business opportunities for clients, Bethany is passionate about helping others maximize their influence and build lasting legacies.

Today, she continues to lead Valiant 3 as it expands its reach across sports, entertainment, athlete representation, philanthropy, and corporate hospitality, creating opportunities that inspire growth, connection, and impact.

Chief Marketing Officer

Alexis Leyh

Alexis Leyh grew up a Bills fan in Buffalo, which means she learned early that sports isn’t just entertainment…it’s personal. That perspective has followed her everywhere.

After a decade in Pittsburgh building her career and her network from the ground up, starting with the Pittsburgh Steelers’ marketing and events team and sharpening her business instincts through three years in enterprise sales at ADP, she brought that foundation to New York and hasn’t slowed down.

That path gave her something most marketing resumes don’t: a genuine fluency in the relationship side of the business. From managing client accounts in a high-volume sales environment to executing events where every detail reflects on a brand, Alexis has always been at her best when she’s the person in the room someone can count on. She doesn’t just manage relationships, she builds them with intention, earns them over time, and treats every client interaction as the long game it actually is.

As CMO of Valiant 3, she brings that instinct to work every day, leading strategy across sports, entertainment, and philanthropy for a roster of clients who value a partner as invested in their success as they are.

What people remember about working with Alexis is simple: she makes every relationship feel personal. Because to her, it is.

Senior Director of Client Experience

Francesca Grenick

Francesca Grenick brings a rare combination of operational precision and genuine community investment to everything she does at Valiant 3. Over the past 4 years, she’s led some of the agency’s most visible events, including the Jerome Bettis Blue & Gold Classic, Annual Joey Porter Sr. & Jr. Celebrity Golf Classic and the Jerome Bettis Bus Stops Here Foundation Holiday Toy Drive, which served over 300 families.

As Senior Director of Client Experience, Francesca is the connective tissue between teams, partners, and key participants, ensuring every event runs exactly as it should. She manages nonprofit social media accounts with a focus on meaningful engagement, uses platforms strategically to drive sponsorship sales, and brings a designer’s eye to content creation through her work in Canva.

At the core of it all is a simple belief: that thoughtfully planned events and smart marketing strategies have the power to bring people together and leave a lasting mark on the community.

A Letter From Our Founder

When I started Valiant 3, I wasn't trying to build another agency.

I was trying to build the company I wished existed.

After years working alongside professional athletes, nonprofits, brands, and major events, I realized the best partnerships aren't built through transactions. They're built through trust.

So I created Valiant 3 with one simple mission: to become a true extension of our clients' teams by bringing strategy, storytelling, partnerships, events, and execution together under one roof.

We don't chase projects. We build relationships.

I've always believed that business is personal. The strongest partnerships are built on integrity, showing up when it matters most, and caring about a client's mission as if it were your own. That's the culture we've built at Valiant 3, and it's the standard we'll never compromise.

Our philosophy is simple.

Lead with integrity. Work relentlessly. Care deeply.

The name Valiant represents courage, character, and doing the right thing. The 3 reflects the three industries we proudly serve: sports, entertainment, and philanthropy.

At the end of the day, we don't just want to be the company you hire.

We want to be the first call you make.

The team you trust.

The people who care as much as you do.

Bethany Vietmeier

Founder & CEO, Valiant 3

As invested in your brand as you are.

Get in Touch

More than an agency.

One team.Three worlds.

The people behind Valiant 3.

Bethany Vietmeier

Alexis Leyh

Francesca Grenick

As invested in your brand as you are.

In the loop.

One team.
Three worlds.