In a world where trust is currency, your personal brand is your bank account. Whether you’re an entrepreneur, executive, or expert in your field, your personal brand can open doors—or quietly close them.

Today, building a strong personal brand,especially on LinkedIn, is no longer optional. It’s essential.

Stats Don’t Lie (But Your Profile Might Be Too Quiet)

• 74% of Americans trust someone with a strong personal brand
• 63% are more likely to buy from them
• 57% would recommend them
• 55% would do business with them
• 67% say they’d pay more for services from someone whose values align with theirs

Your personal story, values, and voice directly impact your business. In trust-heavy industries like law, finance, medicine, and consulting, your personal brand is the handshake before the handshake.

And let’s talk LinkedIn for a moment:

• LinkedIn has over 1 billion users globally, but only 1% create content weekly…giving you a massive advantage if you show up consistently.
• Posts with personal stories see 2x higher engagement than pure business updates.
• Video content is shared 20x more than other formats, and thoughtful comments can boost visibility by 4–6x, thanks to LinkedIn’s algorithm favoring engagement over volume.

Before You Speak, Know Who You’re Talking To

Most people start building a personal brand by asking why, but the game changes when you start with who.

Before anything else, define who you serve. That decision shapes your messaging, your content strategy, your pricing, and even the platforms you prioritize.

TIP: Serve the person you once were.
Your personal journey gives you built-in credibility, empathy, and authenticity. No one else has your exact experience and that’s your superpower!

Post With Purpose: Master the 3 Content Styles That Convert

Not all content is created equal. The strongest personal brands rotate between three powerful content types:

• Entertainment
  Grab attention with relatable, surprising, or even funny content.
  Example: “The client story that almost cost me my sanity… and taught me everything.”
• Encouragement
  Be real. Share the struggle, the breakthrough, and the lesson.
  Example: “I was this close to quitting. Here’s what brought me back.”
• Education
  Teach generously. Show your expertise in action.
  Example: “3 LinkedIn profile mistakes that are costing you business.”

TIP: Don’t bury your best advice at the end…lead with it. Give people a reason to keep coming back.

The QAC Formula: Content That Hooks and Converts in Under 3 Seconds

You have a tiny window to capture attention. Use the QAC Formula to stop the scroll and spark action:

• Question
  Start with a hook.
  Example: “Struggling to get leads from LinkedIn?”
• Answer
  Share the problem, the mistake, or the mindset shift—then provide the solution.
• Call to Action
  Tell your audience what to do next.
  Like, comment, share, DM, download, register, or buy.

From Comments to Clients: Turn Engagement into Real Conversations

A viral post might get the clicks but business happens in the DMs.

Use the Four F’s Framework to build relationships and convert leads:

• Find
  “How did you come across my content?”
• Favorite
  “What resonated most with you?”
• Future
  “What goals are you working toward right now?”
• Follow-through
  Listen, respond, and provide value that builds trust.

Most conversions don’t happen in public—they happen 1:1. Don’t miss the chance to turn visibility into opportunity.

Your Brand Is the New Resume. Make It Unforgettable.

LinkedIn is no longer just for job seekers. It’s a platform for thought leaders, innovators, and business builders who want to be known for what they stand for.

At Valiant 3 Communications, we help professionals, founders, executives, and changemakers build personal brands that spark trust, grow influence, and generate real-world results.

You already have the story. Let’s turn it into strategy.