The internet loves a moment.
One clip goes viral, everyone’s talking about it, and suddenly it feels like that is the goal for every business: go viral and blow up overnight.
But here’s the truth:
Viral moments get attention. PR moments build trust.
And trust is what actually builds a brand that lasts.
Viral Moments = The Spike
Viral content is fast, loud, and unpredictable. It spreads because it’s:
- funny
- shocking
- dramatic
- super relatable
- perfectly timed
It’s great for reach… but it usually fades just as quickly.
Going viral doesn’t automatically mean you gained customers.
Sometimes it just means you got views.
PR Moments = The Foundation
PR moments aren’t always trending, but they’re memorable.
They make people think:
“They’re legit.”
“I trust them.”
“I want to work with them.”
PR looks like:
- strong partnerships
- community impact
- meaningful events
- earned media/features
- testimonials and credibility
- showing up consistently over time
PR doesn’t spike…it compounds.
The Real Difference
Think of it like this:
Viral = “I’ve seen you.”
PR = “I believe in you.”
The best brands don’t rely on one big moment.
They build a reputation people recognize even without the algorithm.
The Cheat Code: Turn Viral Into PR
If you do get a surge of attention, make it count:
- Make your profile instantly clear (who you are + what you do)
- Pin your best trust-building content (results, testimonials, partnerships)
- Follow up with value (tips, story, behind-the-scenes)
- Invite people to take the next step (subscribe, inquire, attend, donate)
Final Thought
Viral moments are fun.
PR moments are powerful.
If you want a brand that lasts, don’t just chase the spike…build the trust.