What Is The Best Time To Post To Instagram For Engagement?

Posted on May 3, 2020

Posting to Instagram is a bit like going shopping, finding the right person to date, or going for a run – it is all about finding the best timing. Many people within the social media sphere want to know what is the best time to post to Instagram for engagement because it is quite different. There are just times when more people are on Instagram than others. Sometimes, there are people who are on Instagram often but they tend to interact at different times. We’ve been able to look at existing data and see when the best times are to post to Instagram to get the best engagement. This isn’t going to be the case for everyone in every industry. Simply use these as a guideline and do some of your own guessing and checking to see what time works the best for you. 

What Is The Best Time In General? 

In general, the days are all pretty similar in terms of engagement. However, interestingly enough, Saturday is the best day to post on Instagram if you want to get likes. This is probably because people aren’t working and have more time on their hands. On the other hand, if you are looking for comments, you should post on Wednesday. There isn’t really an explanation as to why Wednesday is a great day for that. Friday seems to be the worst day to post for comments and Sunday is the worst day for likes. For the highest number of likes, you want to post either in the late morning or the early afternoon, no matter what days of the week you post. 

We’ve also been able to break down the likes and comments by industry – 

Travel: Post at 7 AM on a Saturday for the most comments and 6 AM on a Sunday for the most likes. 

Brick & Mortar Locations: Post at 4 PM on a Friday for the most comments and 1 AM on a Sunday for the most likes. 

Children’s: Post at 9 PM on a Monday or Wednesday for the most comments and 9 PM on a Tuesday for the most likes. 

Education: Post at 7 PM on a Saturday and Sunday for the most comments and for the most likes. 

Entertainment: Post at 4 PM on a Thursday for the most comments and 11 PM on a Saturday or Sunday for the most likes. 

Food & Beverage: Post at 8 AM or PM on a Wednesday for the most comments and 8 PM on a Sunday for the most likes. 

Health & Beauty: Post at 1 AM on a Monday for the most comments and 4 PM on a Wednesday or a Sunday for the most likes 

Marketing: Post at 4 PM on a Wednesday for the most comments and 3 PM or 6 PM on a Wednesday or Saturday for the most likes. 

Technology: Post at 8 AM on a Monday or Friday for the most comments and 12 AM on a Sunday for the most likes. 

Recreation: Post at 11 PM on a Sunday for the most comments and 12 AM on a Tuesday for the most likes. 

Professional Services: Post at 3 AM on a Monday for the most comments and 3 or 4 AM on a Saturday or a Sunday for the most likes. 

Photography: Post at 5 AM on a Monday for the most comments and 5 AM on a Sunday for the most likes. 

Personal Brands: Post at 11 PM on a Monday for the most comments and 5 AM on a Thursday or a Sunday for the most likes. 

Non-Profits: Post at 12 or 3 AM on a Sunday for the most comments and 12 AM on a Sunday for the most likes. 

Media: Post at 8 PM on a Tuesday for the most comments and 8 PM on a Saturday or a Sunday for the most likes. 

Clothing & Apparel: Post at 3 PM on a Tuesday for the most comments and 3 PM on a Sunday for the most likes. 

Creative Service: Post at 12 AM on a Tuesday for the most comments and 11 AM and 12 PM on a Saturday or a Sunday for the most likes. 

Bloggers: Post at 12 AM on a Thursday or a Friday for the most comments and 8 PM on a Sunday for the most likes.

Of course, remember that in order to maximize your likes and comments, you should also have content that is worthy of the engagement – you want things that are interesting, beautiful, ask questions, and provoke a response.