How To Use Tiktok To Your Advantage

Posted on April 2, 2020

TikTok is the one of the fastest growing social media outlets in the world! It allows users to create short videos with music, filters and other exciting features. Currently TikTok has over 500 million active users worldwide, which is more than well-known social media platforms like LikedIn, Snapchat, Twitter and Pinterest! So, NOW is the time to market your business or personal brand on TikTok.

Use TikTok To Market To Young People

No matter what you think of the app or its content, most of us can admit that the app is popular. Popular means that it is good for marketing. However, there are certain people that it caters to – mainly young people – even though that is slowly changing.

‍The main group of people who use TikTok is between the ages of 16 and 24. They are leaving high school and going to college. The next largest part of the age group probably skews younger and then those over the age of 24. Now, older people are starting to use the service. However, to get the most bang for your buck, only use this to reach young people. 

How To Use TikTok For Marketing Purposes 

When using TikTok for marketing, you have two main choices – you can either try to create content on your own or you can use an influencer. Which one works for you depends on the time you have, the commitments, and how much you are willing to pay. 

Influencer marketing on TikTok is quite popular because there are certain people who get a ton of views, no matter what they post because they have millions of subscribers. You need to find influencers who have audiences that would be interested in your products. Then, you pay those influencers to promote your brand. 

Or, you can make your own content. This means you film the videos, edit them, add music, and use marketing strategies to get them in front of people. TikTok requires you to go viral, so you may need to produce many videos before you have one that hits. These videos have to be short, so it can take some time. 

Can’t I Just Put An Ad On TikTok? 

It is important to note that ads do not exist on TikTok yet. Yet is the keyword – it is likely that TikTok will eventually get paid ad space. Even so, this means that you need to go about advertising on TikTok in one of the ways mentioned above until TikTok creates a platform for paid advertisements. 

Marketing on TikTok isn’t going to be easy. However, it can be worth it if you have a product that you need to sell to that specific group of people. They are eating up hours and hours of content on a daily basis, and they tend to have extra money to spend (or their parents’ money). Be ready to have lower numbers at first and wait for that big hit – if you can find it, all of your efforts will pay off in the end.