Small businesses are scrappy, resourceful, and full of hustle, but even the most passionate business owners can lose track of what’s actually working on social media. If you haven’t checked in on your online performance this year, now’s the time.
Back in December, we explored “How Small Businesses can Compete with Big Brands Online.” One key takeaway? Small businesses don’t need massive budgets to stand out…just smart strategy and consistency.
Fast forward to June: consider this your mid-year social media checkup. A quick, focused audit can help you realign your content, fix what’s not working, and finish the year stronger.
Why Run a Social Media Audit Now?
- You’re halfway through the year—perfect time to course-correct.
- Algorithms shift constantly. So should your approach.
- Summer provides a moment of breathing room before the Q4 rush hits.
The 3-Part DIY Social Media Audit
- Brand Consistency
Start with how your business shows up online. Ask yourself:
- Do your profile photo, name, and handle match across platforms?
- Is your voice and tone consistent? (Are you casual on Instagram but overly formal on LinkedIn?)
- Are bios, links, and pinned posts up to date?
- Do your visuals reflect your brand—colors, fonts, filters, logo placement?
Action Step: Visit each platform and note anything that feels off-brand or outdated. Create a “fix-it” list.
- Content Performance
Dig into your analytics from the past 30–90 days:
- What were your top 5 posts by reach, saves, shares, or comments?
- Are you posting a variety of content types—video, images, Reels, Stories, carousels?
- Are your captions engaging? Do they encourage comments, DMs, or clicks?
- Are you consistent with posting days and times?
Action Step: Screenshot your top 3–5 posts. Study them. What worked—and how can you repeat that success?
- Ads & Paid Promotions
If you’ve run paid ads (even just boosted posts) evaluate:
- What performed best?
- Was there a clear goal (e.g., drive traffic, collect emails, promote a sale)?
- How much did you spend per result (click, engagement, lead)?
- Did your ad visuals and copy align with your brand?
Action Step: Pull a performance report for your last ad campaign. If it underperformed, identify whether it was the targeting, content, or CTA that missed the mark.
Final Thoughts
Social media is an incredible tool, but only if it’s aligned with your goals. With just 60 minutes of focused review, you can sharpen your message, tighten your visuals, and reach your audience more effectively.