Timing is everything, especially when it comes to posting on your social media outlets. Recently, SproutSocial, whose mission is to help organizations of all sizes become better marketers and create the world’s most beloved brands, released the best times to post on social media in 2022. The data collected was from 30,000+ of their customers and below are the results.
Facebook is still the most-used social media platform in the world and currently has almost 3 billion users 2.45 billion monthly active users. With these vast numbers, it is vital to make sure that your business is posting at the most opportune times.
Best: The best time in 2022 to post on Facebook for engagement purposes is 3am Monday through Friday or Tuesday’s at 10am or noon US Central Time so adjust accordingly to your timezone.
Worst: The worst day of the week to post on Facebook is Saturday.
Instagram celebrates its 12th birthday in 2022 and it’s safe to say this platform isn’t showing any signs of slowing down as it gets older. There are now over 2-billion monthly active Instagram users.
Best: The best time in 2022 to post on Instagram is Mondays at 11 a.m., Tuesdays and Wednesdays from 10 a.m. to 1 p.m., and Thursdays and Fridays 10 a.m. and 11 a.m. US Central Time so adjust accordingly to your timezone.
Worst: The worst day of the week to post on Instagram is Sunday.
After being acquired by Microsoft in 2016, LinkedIn is growing rapidly with 810-million active users per month and the engagement rate for posts that can be compared to the 2011 Facebook era.
Best: The best time to post on LinkedIn is Tuesdays 10 a.m. to noon US Central Time so adjust accordingly to your timezone.
Worst: The worst days of the week to post on LinkedIn is Saturday and Sunday.
Twitter should not be forgotten about so fast! This social platform still registers 330-million active users per month.
Best: The best time to post on Twitter is Mondays, Tuesdays, Wednesdays, Fridays and Saturdays at 9 a.m. US Central Time so adjust accordingly to your timezone.
Worst: The worst day of the week to post on Twitter is Sunday.
