Let’s face it…summer is the season of sun, PTO, and short attention spans. With audiences out of routine and screen time shifting, keeping engagement high during July and August can be a challenge for brands and nonprofits alike.
The good news? You don’t have to reinvent the wheel. You just need content that’s easy to consume, quick to create, and designed to stop the scroll.
Here are 5 simple, high-impact content ideas to keep your audience engaged, even when they’re by the pool, on vacation, or mentally checked out until fall.
- Behind-the-Scenes Snaps
Show what’s actually happening behind the curtain—whether you’re prepping for an event, designing merch, or running a summer team meeting.
Why it works: BTS content builds trust, shows personality, and gives your audience a sense of access.
Quick tip: Use Instagram Stories or Reels for casual, unpolished peeks into your process.
- One-Tip Graphics
Turn your expertise into bite-sized wisdom: “One quick tip for nonprofit events,” or “One thing we always do before a client launch.”
Why it works: It’s simple, helpful, and highly shareable—especially on LinkedIn or Threads.
Quick tip: Use Canva to drop a quote or tip into a branded template you can reuse all summer long.
- This or That Polls
Let your audience weigh in on low-stakes, fun questions that relate to your work: “Launch event or gala dinner?” “Instagram Reels or TikTok?”
Why it works: Easy interaction = quick engagement wins, especially on Instagram Stories or LinkedIn polls.
Quick tip: Use answers to spark your next post (“Looks like you all love a good summer happy hour—here’s how we do ours.”)
- Throwback Highlights
Reuse standout photos, testimonials, or moments from recent events and campaigns.
Why it works: Nostalgia + recognition = great reach. It also keeps momentum going between big activations.
Quick tip: Add a “Lessons Learned” or “Here’s what we’d do again” caption to make it feel fresh.
- Tease What’s Coming
People may be mentally on vacation now, but fall planning is around the corner. Use July to softly tease what’s coming next.
Why it works: It creates anticipation without a hard sell.
Quick tip: Use countdowns, close-up sneak peeks, or first-to-know lists to build buzz early.
Summer doesn’t have to be slow—it just has to be strategic.
By leaning into lightweight, value-packed content, you’ll keep your brand top of mind without burning out your team (or your audience).