How to Build Connections Through Your Social Media Content

Social media was built for human connection, that is why connecting with your followers is the best way to convert them into customers. You want to connect with your followers the same way you would connect with someone in person, gradually. There are psychological studies behind the way we connect with others, this is known […]

How To Use Social Media to Market Events: Before, During, After.

Social media has been taking over the world with its influence on consumers and audiences worldwide. This is one of the many reasons why we’re taking to social media to help with exposure when planning an event. Why is social media so important to include? Attendees use social media to check out what will be […]

WHY YOUR PERSONAL BRANDING MATTERS AND HOW TO DO THE GROUNDWORK

Personal branding is a bit of a hot topic at the  moment, and with good reason. Your personal  branding matters more than ever when it comes  to your online presence. If you Google yourself,  what do you see? What social media profiles pop up? Do you want people to see what you’ve been  up to online? […]

Jerome Bettis The Bus Stops Here Foundation

What is it?  The Jerome Bettis Bus Stops Here Foundation offers various educational, recreational, developmental, and financial assistance programs. Through these programs, we provide mentorship, guidance, coaching, training, resources, and more to the underprivileged communities.  Why did it start?  Jerome Bettis always wanted to lead by example. He believes in giving back to the communities […]

Marketing Guide for Holiday Campaigns 2022

It may seem too early to start thinking about social media marketing campaigns for the holiday season but it’s not! Any successful campaign takes a lot of planning, which helps to create an outline for the future. Starting to plan out campaigns months in advance allows you to have a clear idea of what content […]

Social Media Copywriting: 2022

We know that messaging is extremely important when it comes to your social media content but have you reviewed your approach and crafted a new strategy in the past year? Times have changed drastically since the COVID-19 pandemic hit and the way people behave, communicate, and live their lives has also changed significantly as a […]

Building An Instagram Content Strategy That Lasts

Here is a three part strategy to help you build a long-term content strategy that works! By building an Instagram content strategy you can alleviate burnout and make sure your posts never fall flat. Step #1: What Content Do You Love to Make ‍ This is very important to figure out when creating your strategy. […]

The Growing Impact Of Influencer Marketing: Ft. Sammi Cohen From Fifth Season

This week we wanted to highlight a growing phenomenon in the Marketing space; influencers. The value influencers provide to any given business is largely impacting growth in a positive way. An influencer promotes a brand or business through their own social media platforms and allows the reach of a brand to be extended to their […]

Best Times To Post On Social Media 2022

Timing is everything, especially when it comes to posting on your social media outlets. Recently, SproutSocial, whose mission is to help organizations of all sizes become better marketers and create the world’s most beloved brands, released the best times to post on social media in 2022. The data collected was from 30,000+ of their customers […]

LOGO DESIGN: DO’S & DON’TS

Why is logo design important? ‍ While logo design is only one part of a company’s overall branding, it can become your most recognizable asset. Creating the perfect logo that matches your company branding and goals can be difficult and take time to craft. Balancing the right colors, choosing the perfect typeface, and avoiding what’s […]